Hi,   

I’m Chad Howell—former founder, marketing strategist, and big thinker.

Who I am

At the core, I’m a Marketing + Brand Strategist across industry, scale, and location.

With a background spanning startup leadership, marketing strategy, event management, and social media strategy, I operate with a well-rounded set of skills.

Dive into my recent work to learn more.

“What sets Chad apart is his brand- forward mindset. He deeply understands the importance of culture and brand, translating these values into alignment with what resonates locally.”

Nicole Kramer, Director of Marketing, sweetgreen

Background

Formerly: sweetgreen, Breadless, Forever Great + more

  • Freelance marketing strategist with a range of clients.

    Core Services: brand strategy, holistic marketing strategy, social media marketing, + integrated campaigns.

  • High Profile Cannabis

    Field Marketing Lead across 25 retail locations in 6 U.S. markets.

    Marketing lead for New Store Openings, specific to Grand Opening activations + key local marketing campaigns.

  • sweetgreen

    Created + managed community marketing strategies across the Detroit market with both a store-level and market-level focus.

  • Forever Great

    Founder of social-impact-focused recycled clothing company creating sustainable solutions in the clothing industry + striving to preserve the Great Lakes.

Taking my Marketing Strategy journey social

Follow along my marketing insights and analysis from around the brand world @roscoemktg

View fullsize @mlb season is here, so is baseball marketing. Here’s a round-up of some of the best moments. What was your favorite moment from the season-opening stretch? #mlb #openingday #sportsmarketing #brandmarketing #dodgers #yankees
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PROJECT SPOTLIGHT.

PROJECT SPOTLIGHT.

Dive into my journey with Forever Great to see how I breathed life into an idea + scaled my startup.

Isaac Lotz, Product Designer

"I've worked directly with Chad on several projects and he always brings unique, out-of-the-box ideas and somehow always finds a way to tastefully execute them. He's an original thinker with a hustler's mindset who can find common ground with anyone on the team, making him an excellent person to work with.

Chad has an uncommon ability to truly absorb the culture around him and transform it into relevant and impactful moments for the brands he works with, helping them stand out in a sea of trend chasing and algorithm maxxing. Chad was always prepared to speak to the impact of his work and was recognized multiple times by our executive leadership team for his excellent work helping new locations go-to-market. Hiring Chad is one of the best decisions you will ever make for your business or team."

Nic Sagodic, Brand Photographer

“I've had the pleasure of working alongside Chad on numerous projects that range from creating successful marketing campaigns for his start-up clothing brand to creative direction and art design for smaller video productions.

It's clear to me that Chad's passion exists in producing work that is bold, genuine, and true to his own ideas. His ambitious ability to fabricate a well-rounded marketing campaign that catches your eye has left me eager to create with him again.” 

Let's connect.

Let's connect.

Contact me!