This has nothing to do with marketing. Just a study on society as a whole - and how one unlikely hero brought it all to the surface.

Because of what this moment became - it’s clear it’s one that can be capitalized on. A partnership with AJ could resonate nationally and locally alike, especially as brands are continuously eyeing ways to engage with sports.

Here’s 4 brands that should get involved.

While it's nearly impossible to replicate the success of a Kobe, Lebron, or Jordan - the AE x Adidas line is gunning for the throne. 

There’s not one specific thing you can’t point to to explain why the AE is sticking - but rather viewing the campaign in totality - to understand how Adidas is striking a chord in the cultural pulse of sports, fashion, and beyond.

Before ‘personal branding’ became a buzzword, Larry June perfected the craft. Today, we will walk through how Larry June has stood the test of time in a crowded music market: his marketing. A master at branding, community engagement, and creating a world for his fanbase, June is the best marketer in hip-hop.