Backtalk Detroit is a boutique creative agency in Detroit that works with consumer brands, restaurants, retail, and other small businesses.

Initially a design & social agency, Backtalk was evolving into larger marketing work & tapped me to support this growth.

My role

Marketing Strategist (Freelance)

I have a great freelance relationship with the team, which started with client projects and evolved into internal work.

. Projects vary, including:

  • Social Media Marketing Strategy

  • Product + GTM Strategy

  • Retail Marketing Strategy

  • Sales Strategy

Backtalk Social Media

I had the opportunity to work on an internal project for the Backtalk team: revamp their social presence.

The team had been so busy with the work that they neglected their own social, as many agencies do. But it was time for a revamp, so I was tapped.

This strategy was built specifically for Instagram. The intention was to craft a way for Backtalk to showcase their community ethos, knowledgeability in their space, client work, and create a memorable brand personality. This detailed project included multiple phases.

Deliverables included:

Social Media Strategy

  • Tone, Voice, + Positioning

  • Content Pillars + Ideas

  • Posting Frequency, Hashtags, Engagement Strategy + More

The strategy is currently being implemented. You can watch it play out here.

(Pictured is their old feed. It was good, but the page was dormant for over a year. They needed a strategy that reflected their evolution.)