Forever Great
Lifestyle brand aimed to preserve the Great Lakes. Made with 100% recycled cotton + a portion of proceeds donated toward conservation efforts.
It all began with a walk along Lake Michigan. Witnessing rising pollution concerns, as a Great Lakes native I decided to take matters into my own hands.
I launched Forever Great from my college apartment. What happened: nationwide sales, thousands of pounds of waste diverted, national media attention, and a resonated mission.
My Role
Forever Great was my brainchild - start to finish. I wore every hat in the business until I was able to grow my team to 6. Throughout the brand’s life, my main hats:
Brand + Marketing (e-commerce, social, go-to-market, product rollouts, creative production, etc.)
Product Design + Development
Strategic Direction + Organizational Leadership
Product + Design
Made from 100% recycled cotton in the USA. Released 5 collections of products made for durability, lifestyle, and local culture. All photos by Nic Sagodic.
Recognition
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A nationwide cohort of 20 top founders ages 18-30, joining the ranks of many VC-backed companies. Learn more about the program here.
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We were featured for numerous publications & awards:
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Funding was needed - I competed in collegiate start-up competitions for seed money. I won one & finished top-3 in two others.
Earth Fest
Our most ambitious activation: Earth Fest
A community-centered Earth Day festival held in Grand Rapids, MI.
Our event consisted of a river clean-up, live music, earth-friendly vendors, and food trucks.
Hosted by Forever Great, sponsored by JARS Cannabis + Grand Rapids Public Museum.
Photos below:
Ads + Creative
Adding copy to our photography was essential for social, digital ads, & further brand expression. Below are some examples, all done by me. See Instagram for full creative specs.
