DJ Killa Squid

‘DAWN’ apparel by DJ Killa Squid

One of the hottest DJs in the midwest - DJ Killa Squid - launched her own apparel brand called ‘DAWN’ in honor of her grandmother.

Squid tapped me to lead the art direction for her signature hoodie release, ‘KIDS’.

With child-like wonder and boundary-free creativity, we put together a special campaign for KIDS.

Art Direction for ‘KIDS’

All photography by Josh Maynard

Squid and Josh, another longtime collaborator of mine, tapped me to help bring the vision for KIDS to life.

My role:

  • Art direction for the entire campaign: ideation, photoshoot storyboard, prop curation, and shot list creation.

  • Production Assistant: on-set support, set design + curation, lighting assistant, styling support